How to Design Your Checkout Counters

How to Design Your Checkout Counters

Whether you are a retailer or a business owner, your checkout counters are an important part of your store's overall design. Customers will make their final purchases at this area, so you want to create an environment that is welcoming and inviting. It's also your chance to connect with your customers and give them something to remember.

Many stores use their checkout counters as a way to highlight their brand's personality. They can tell a story about the company's mission, culture, or values. For example, Selftraits in Toronto uses a red iPad stand to display inspirational messages. Other retailers have created a mobile checkout counter, so employees can take orders anywhere a customer may be.

You can also use your checkout counter to display images and information that will interest your customers. For instance, a golf pro shop might display small accessories such as caps and gloves. The checkout counter is also a good place to display photos of your store's opening or your journey. It's also a great opportunity to display artwork from local artists. This can attract more attention to your store and get you in front of a wider audience.

Some companies use the checkout counter as a way to show their corporate social responsibility. These stores often donate money to charities and support nonprofit organizations. They can also display their logos and hashtags on their checkout counters. You can even add a donation prompt to your payment terminals.

Another way to get your customers excited about the upcoming holidays is to include seasonal products in your checkout counters. This can increase the basket size of your shoppers. In addition, displaying a variety of products will encourage customers to make impulse buys. For example, golf pro shops may display an assortment of small accessories that complement their main products.

You can also use your checkout counter as an opportunity to surprise your customers. A study found that nearly 80 percent of respondents made impulsive purchases in a retail setting. A creative and innovative design can leave an impression on your customers. Adding small gestures such as flowers or plants can speak volumes and make a big impact.