Supermarket fresh equipment on fruits, vegetables placed skills reflected in a standard supermarket fresh goods, items of equipment placed on the main fresh is to allow consumers easy to see, easy to understand, easy to buy easy to achieve buy, enhance the effect of supermarket sales, the following small series details supermarket fresh equipment placed some commonly used techniques.

The first point: the product fresh equipment shall meet on fresh, rich, clean and sanitary principles. And according to the segregated categories (for example: vegetables, root vegetables with leaves, etc.) so that the customer easy to buy, but also showing momentum moving feeling. When placed, but also according to the color of goods, to reconcile, or symmetric contrast display (placed between green and red apples, such as Fuji apple green), it will exhibit the beauty of fresh products, and gives a comfortable a feeling of.

The second point: the placing of the product on the fresh equipment sure to ask for a stable, easy to fall off, especially of fruits, or likely to cause loss, but also may cause customers dare to buy, thus reducing the purchase, reduced sales. You can also mix POP art arrangement with the display, you can create a lively atmosphere in order to improve the customer’s attention, and thus enhance the customer’s desire to buy. To ensure fresh products, be sure to take the FIFO principle, but must pay attention to the quality of fruits and vegetables and shelf life.

The third point: the placing of products on vegetables, vegetable species due to low prices, profit margins, but it is very essential customer need, therefore, vegetable products need someone to manage it, in order to maintain the freshness of the leaves; the other On the one hand, not concentrated trafficking, instead of using the method to expand the amount; furthermore use classification and bulk packaging combination.

Goods placed on fresh equipment requires certain rules, it can not be all over the place, and with a certain regularity was easy to manage, and easy for customers to choose, in short, a good fresh equipment management more help promote product sales.